The role of the media in contemporary politics forces us to ask what kind of a world and what kind of a society we want to live in, and in particular in what sense of democracy do we want this to be a democratic society? Let me begin by counter-posing two different conceptions of democracy. One conception of democracy has it that a democratic society is one in which the public has the means to participate in some meaningful way in the management of their own affairs and the means of information are open and free. If you look up democracy in the dictionary you’ll get a definition something like that.

An alternative conception of democracy is that the public must be barred from managing of their own affairs and the means of information must be kept narrowly and rigidly con- trolled. That may sound like an odd conception of democracy, but it’s important to understand that it is the prevailing conception. In fact, it has long been, not just in operation, but even in theory. There’s a long history that goes back to the earliest modern democratic revolutions in seventeenth century England which largely expresses this point of view. I’m just going to keep to the modern period and say a few words about how that notion of democracy develops and why and how the problem of media and dis- information enters within that context.

Another group that was impressed by these successes was liberal democratic theorists and leading media figures, like, for example, Walter Lippmann, who was the dean of American journalists, a major foreign and domestic pol- icy critic and also a major theorist of liberal democracy. If you take a look at his collected essays, you’ll see that they’re subtitled some- thing like “A Progressive Theory of Liberal Democratic Thought.” Lippmann was involved in these propaganda commissions and recognized their achievements. He argued that what he called a “revolution in the art of democracy,” could be used to “manufacture consent,” that is, to bring about agreement on the part of the public for things that they didn’t want by the new techniques of propaganda. He also thought that this was a good idea, in fact, necessary. It was necessary because, as he put it, “the common interests elude public opinion entirely” and can only be understood and managed by a “specialized class”of ’responsible men’ who are smart enough to figure things out.

This ’democracy’ asserts that only a small elite, the intellectual community that the Deweyites were talking about, can understand the common interests, what all of us care about, and that these things “elude the general public.”

In 1937. There was a major strike, the Steel strike in western Pennsylvania at Johnstown. Business tried out a new technique of labor destruction, which worked very well. Not through goon squads and breaking knees. That wasn’t working very well any more, but through the more subtle and effective means of propaganda. The idea was to figure out ways to turn the public against the strikers, to present the strikers as disruptive, harmful to the public and against the common interests. The common interests are those of “us,” the businessman, the worker, the housewife. That’s all “us.” We want to be together and have things like harmony and Americanism and working together. Then there’s those bad strikers out there who are disruptive and causing trouble and breaking harmony and violating Americanism. We’ve got to stop them so we can all live together. The corporate executive and the guy who cleans the floors all have the same interests. We can all work together and work for Americanism in harmony, liking each other.

That was essentially the message. A huge amount of effort was put into presenting it. This is, after all, the business community, so they control the media and have massive resources. And it worked, very effectively. It was later called the “Mohawk Valley formula” and applied over and over again to break strikes. They were called “scientific methods of strike-breaking,” and worked very effectively by mobilizing community opinion in favor of vapid, empty concepts like American- ism. Who can be against that? Or harmony. Who can be against that? Or, as in the Persian Gulf War, “Support our troops.” Who can be against that? Or yellow ribbons. Who can be against that? Anything that’s totally vacuous.

In fact, what does it mean if somebody asks you, Do you support the people in Iowa? Can you say, Yes, I support them, or No, I don’t support them? It’s not even a question. It doesn’t mean anything. That’s the point. The point of public relations slogans like “Support our troops” is that they don’t mean anything. They mean as much as whether you support the people in Iowa Of course, there was an issue. The issue was, Do you support our policy? But you don’t want people to think about that issue. That’s the whole point of good propaganda.

There are no political parties or organizations. It’s a long way toward the ideal, at least structurally. The media are a corporate monopoly. They have the same point of view. The two par- ties are two factions of the business party. Most of the population doesn’t even bother voting because it looks meaningless. They’re marginalized and properly distracted. At least that’s the goal. The leading figure in the public relations industry, Edward Bernays, actually came out of the Creel Commission. He was part of it, learned his lessons there and went on to develop what he called the “engineering of con- sent,” which he described as “the essence of democracy.” The people who are able to engineer consent are the ones who have the resources and the power to do it—the business community—and that’s who you work for.

One indication of how much efficient is our propaganda was revealed in a study done at the University of Massachusetts on attitudes toward the current Gulf crisis—a study of beliefs and attitudes in television watching. One of the questions asked in that study was, How many Vietnamese casualties would you estimate that there were during the Vietnam war? The average response on the part of Americans today is about 100,000. The official figure is about two million. The actual figure is probably three to four million. The people who conducted the study raised an appropriate question: What would we think about German political culture if, when you asked people today how many Jews died in the Holocaust, they estimated about 300,000? What would that tell us about German political culture? They leave the question unanswered, but you can pursue it. What does it tell us about our culture? It tells us quite a bit.

Another example happened in May 1986 the memoirs of the released Cuban prisoner, Armando Valladares, came out. They quickly became a media sensation. I’ll give you a couple of quotes. The media described his revelations as “the definitive account of the vast system of torture and prison by which Castro punishes and obliterates political opposition.” It was “an inspiring and unforgettable account” of the “bestial prisons,” inhuman torture, [and] record of state violence [under] yet another of this century’s mass murderers, who we learn, at last, from this book “has created a new despotism that has institutionalized torture as a mechanism of social control” in “the hell that was the Cuba that [Valladares] lived in.” That’s the Washington Post and New York Times in repeated reviews.

Let’s say it’s all true. Let’s raise no questions about what happened to the one man who says he was tortured. At a White House ceremony marking Human Rights Day, he was singled out by Ronald Reagan for his courage in enduring the horrors and sadism of this bloody Cuban tyrant. He was then appointed the U.S. representative at the U.N. Human Rights Commission, where he has been able to per- form signal services defending the Salvadoran and Guatemalan governments against charges that they conduct atrocities so massive that they make anything he suffered look pretty minor. That’s the way things stand.

That was May 1986. It was interesting, and it tells you something about the manufacture of consent. The same month, the surviving members of the Human Rights Group of El Salvador—the leaders had been killed—were arrested and tortured, including Herbert Anaya, who was the director. They were sent to a prison—La Esperanza (hope) Prison. While they were in prison they continued their human rights work. They were lawyers, they continued taking affidavits. There were 432 prisoners in that prison. They got signed affidavits from 430 of them in which they described, under oath, the torture that they had received: electrical torture and other atrocities, including, in one case, torture by a North American U.S. major in uni- form, who is described in some detail. This is an unusually explicit and comprehensive testimony, probably unique in its detail about what’s going on in a torture chamber. This 160-page report of the prisoners’ sworn testimony was sneaked out of prison, along with a videotape which was taken showing people testifying in prison about their torture. It was dis- tributed by the Marin County Interfaith Task Force. The national press refused to cover it. The TV stations refused to run it. There was an article in the local Marin County newspaper, the San Francisco Examiner, and I think that’s all. No one else would touch it. This was a time when there was more than a few “light-headed and cold-blooded Western intellectuals” who were singing the praises of Jose Napoleon Duarte and of Ronald Reagan. Anaya was not the subject of any tributes. He didn’t get on Human Rights Day. He wasn’t appointed to anything. He was released in a prisoner exchange and then assassinated, apparently by the U.S.-backed security forces. Very little information about that ever appeared. The media never asked whether exposure of the atrocities—instead of sitting on them and silencing them—might have saved his life. Regarding this story, you may not find a lot of information about this story, it was not covered at all by any of these propagandists, however, you may find this page useful.

Another example is the Israeli terrorism even out of Palestine, perceived during the Gulf War. In February 1991, right in the middle of the bombing campaign, the government of Lebanon requested Israel to observe U.N. Security Council Resolution 425, which called on it to withdraw immediately and unconditionally from Lebanon. That resolution dates from March 1978. There have since been two subsequent resolutions calling for the immediate and unconditional with- drawal of Israel from Lebanon. Of course it doesn’t observe them because the United States backs it in maintaining that occupation. Meanwhile southern Lebanon is terrorized. There are big torture-chambers with horrifying things going on. It’s used as a base for attacking other parts of Lebanon. Since 1978, Lebanon was invaded, the city of Beirut was bombed, about 20,000 people were killed, about 80 percent of them civilians, hospitals were destroyed, and more terror, looting, and robbery was inflicted. All fine, the United States backed it. That’s just one case. You didn’t see anything in the media about it or any discussion about whether Israel and the United States should observe U.N. Security Council Resolution 425 or any of the other resolutions, nor did anyone call for the bombing of Tel Aviv, although by the principles upheld by two-thirds of the population, we should. After all, that’s illegal occupation and severe human rights abuses. That’s just one case. There are much worse ones. The Indonesian invasion of East Timor knocked off about 200,000 people. They all look minor by that one. That was strongly backed by the United States and is still going on with major United States diplomatic and military support. We can go on and on.

Do you remember the University of Massachusetts study that I mentioned before? It has some interesting conclusions. In the study people were asked whether they thought that the United States should intervene with force to reverse illegal occupation or serious human rights abuses. By about two to one, people in the United States thought we should. They should use force in the case of illegal occupation of land and severe human rights abuses. If the United States was to follow that advice, they would bomb El Salvador, Guatemala, Indonesia, Damascus, Tel Aviv, Capetown, Turkey, Washington, and a whole list of other states.